Client: Rachel Apparel (Concept Brand)
Disciplines: Branding, Typography, Hand Lettering, Graphic Design
Overview
This personal business card features a hand-lettered typogram developed for a fictitious apparel brand. The design communicates elegance, personality, and clarity within a compact format.
Process
The typogram began as hand-drawn sketches exploring cohesion and flow between letterforms. Digital refinement focused on spacing, proportion, and balance. The final design merges craftsmanship with professional branding to create a distinctive visual identity.
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