Client: Personal Type Study
Disciplines: Typography, Poster Design, Graphic Design
Overview
This typographic poster explores the form, structure, and versatility of Helvetica. The composition emphasizes clarity, proportion, and hierarchy while showcasing the functional beauty of the typeface.
Process
Research into Helvetica’s history and applications informed the layout direction. Multiple digital studies tested scale, spacing, and contrast. A preliminary type-shape study further explored negative space and letterform abstraction before finalizing the poster design.
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